In the Netherlands, October is known as „de woonmaand“. This means this month is all about new home trends, interior design and redecorating & redoing furniture for at home. After the warm summer months with spending the majority of time outside in the sun or on vacation, October marks the first month past summer and coming back inside prepping the homes for fall and the winter months. Traditionally you start sorting out and make space for new. Bringing home coziness and warmth is the main goal during woonmaand.

De Woonmaand
Visual concept and graphic execution for a series of interior campaign sales

The creative concept focuses on a series with different themed interior sales campaigns during October 2021 on the home & living e-commerce platform Westwing.

The visual language and branding for this campaigns focus on warm autumn tones in combination with the Westwing corporate color. Playful graphical elements symbolize the modularity of interior pieces and shapes like arches enable visual peeks into inspirational interior situations and work like furniture pieces themselves.